Web 2.0 in simplistic terms is really just citizen’s media which is blogs, podcasts, videocasts, tagging created, mandated, reviewed and shared by ordinary folks like us. Now is the appeal due to the fact that people can relate more to amateurish fresh content than composed journalistic creations? Let’s examine in detail.

Citizen’s media is about all what we care about and what we want to talk about. With all the barriers of printing and publishing broken down by the internet, everyone has a voice re-discovered due to an audience waiting to be reached and ready to listen. It is the power of the virtual ink, the citizen’s keyboard. The focus has taken a quantum leap from the journalist telling about so & so and such & such, to every individual talking about first hand details and perceptions.

There is no specified language- its grammar and expressions the way one feels one should use it. Liberty at its best? People are not out there to view perfection. They just want to be as normal as can be- moving away from the stereotyped journalistic standards.

At OuterJoin, we have welcomed this change right from inception; in fact citizen media is inherent in our service & product offerings. Our fundamental philosophy has been that every corporate need to track the citizen media content on a daily basis and they are opportunities to interact with potential community. OuterJoin’s Buzz Tracker helps companies not only to track citizen media but also provide actionable insight into potential trends.

Is it a function of times that there are rumors of Business 2.0 (Time Inc.) close down while GigaOm Network’s popularity continues to increase (Om Malik was a senior writer for Business 2.0 magazine covering telecom and broadband stories)? http://gigaom.com/2007/07/19/business2-is-gone/