Yahoo has acquired woot, which shows that Yahoo has started taking shopping seriously. We have been using Yahoo Shopping as another sales channel for our etailer clients but Yahoo Shopping functionality has not impressed us. Their conversion tracking and ROI is pretty low when compared to other shopping comparison engines. This acquisition would increase the traffic to Yahoo Shopping and might provide impetus to improve functionality. Woot has been one of my favorite shopping sites to find amazing deals.

We have done a lot of research in etailer space to define a methodology to increase sales on a continual basis for our clients. We have carefully studied the consumer behavior of researching, finding, discovering, comparing, reviewing, buying, bargain hunting, and considering recommendations and mapped OuterJoin’s etailer methodology to these specific behaviors. We have built a repository of sites (online destinations) which represent some share of each of these specific behaviors. Of course, now Yahoo Shopping and Woot would merge as one destination. Go woot go!