Google Chrome Firefox Impact

Marketing Add comments

Google confirmed Google Chrome, a new open source web browser which is going to hit us today (beta version of Google Chrome on September 2nd 2008 in more than 100 countries). Though rumors have been around, we got a confirmation when a 38 page comic book, drawn by Scott McCloud, which detailed Google’s Chrome web browser was reported and could be accessed.

I am going to be one of the early adopters and even if it fulfills 60-70% of its objectives, then it is going to be quickly grabbing the browser market share. Where does this leave Firefox/Mozilla?

Google accounts for most of the revenue for Mozilla. Google pays to be the default search engine in the Firefox search box on the top of the browser. They also have Amazon in the search box, and other services, which provides affiliates fee as well but few do. As a result, Google accounts for 85 percent of Mozilla’s 2006 revenue of $66.8 million. Lot of people search for results using the Firefox search box as it is easily accessible and saves click/typing of the URL. This business model was very attractive and it’s no surprise that there were attempts to cash on this model – Flock.com has been trying to build user base by creating a “social browser”, basically a wrapper with value-added services (like bookmarking tools) on top of Firefox. They have not been able to create enough value to push mass adoption and hence have never threatened Firefox market share (also they share revenue with Firefox as well).

Hence, it is very crucial for Firefox to keep its market share to ensure continuity of revenue from Google. So, the success of Chrome Browser could be the first real threat to Firefox.

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • StumbleUpon
  • Technorati
  • Netvouz
  • Furl
  • DZone
  • ThisNext
  • MisterWong
  • Wists

3 Responses to “Google Chrome Firefox Impact”

  1. sumanth krishna Says:

    The post rightly hits on the revenue aspects of Mozilla through Google! But it definitely takes time for chrome to grab the market share, especially to pull Mozilla Firefox users.
    I just started using the Google Chrome just to evaluate/compare with the Firefox features. My recent posts on Google Chrome!

    http://sumanthtechsavvy.blogspot.com/2008/09/my-experiments-with-chrome.html
    http://sumanthtechsavvy.blogspot.com/2008/09/my-experiments-with-google-chrome-2.html
    http://sumanthtechsavvy.blogspot.com/

    but agree that there is going to be huge impact on Firefox …

  2. Sachendra Yadav Says:

    Google’s Chrome is aimed at Windows, not IE

    This is no longer about browser but about the an entire marketplace spread between desktop, mobile and web. With Chrome, Google’s taking a shot at Windows, not paltry Internet Explorer

    I’ve covered this in more detail on my blog
    http://sachendra.wordpress.com/2008/09/03/googles-chrome-is-aimed-at-windows-not-ie/

  3. media buff Says:

    if anyone takes a hit from Chrome getting released it will be Firefox; much of IE’s users are people who don’t want to be bothered with downloading another browser, so is suspect Microsoft is relatively safe

Leave a Reply

Entries RSS Comments RSS