Advent of social networking channels like MySpace, Blogosphere; conversational platforms like Online Forums, Podcasts; 3 D virtual platforms like SecondLife have thrown up several innovative marketing possibilities.

OuterJoin has blended traditional online marketing services like search marketing with new innovative approach like proprietary Buzz generation techniques to create an integrated multichannel online marketing approach.

Synergy between channels resulting in an exponential output forms the cornerstone philosophy of this integrated approach.