The online marketing space is filled with vendors and focus is mostly on Search Engine Marketing (SEM) alone. While SEM is an important part of online marketing, there is much more to online marketing than Search Engine Optimization (SEO) and Pay-Per-Click (PPC) alone. With a constantly evolving internet landscape, new and exciting marketing possibilities arise, possibilities that demand attention. Social networking, blogging, bookmarks, online forums, podcasts, 3D virtualization and several such channels/categories largely built on Web 2.0 technologies have emerged as necessary venues to broadcast your marketing message.

Keep in mind that in order for your message to be found in search results, someone has to take the initiative to perform a search. What about the universe of internet surfers who are not using your keywords in search terms? How do you reach them?

Thus, OuterJoin was founded in 2006 with the idea of leveraging the internet in a holistic way…to provide the most comprehensive and cost effective online marketing services available. This journey has led to the creation of the Integrated Multichannel Online Marketing (IMOM) platform.

With a much more holistic approach in mind, we soon realized that there are many synergies to be realized between channels, so that what we learn in one channel can easily be leveraged to enrich the online marketing campaign of another channel. The result of this integrated and synergistic approach is of course, broader reach as well as a greater consistency and clarity of message.