iPitch : Apple’s Media Spin!!
Over 6 Million coverages for its iPad is currently visible on the search engine of which more than 330,000 are mentions in blogs from all over…
Am I then surprised to hear a fellow tweeter tweet – “I would love to join the PR team of Apple – it is the easiest job on Earth.”
Looking at all the eyeballs Apple manages to get and all the tongues it sets rolling, I feel like agreeing with my tweet buddy. iPod, iPhone and now the iPad each outdid the other in terms of media coverage.
When you should just go out and make a public announcement !
While most companies use press releases to announce their big moments, very few realize that press releases need not be restricted, to just the big moments but are more effective when used for all the significant moments in a company’s lifespan.
In this post I put down some of these obvious and not so obvious moments for your future reference. You can always add to this list depending on the needs of your company.
Since the opportunities of going public with a news update vary in each company – this list cannot and should not be treated as the end of all thought and discussion – but more as the beginning of one…
So here you go – Occasions and reasons for you to go out with a Press release…
