Posted by Merlin Francis on May 3, 2010 in
B2B PR & Marketing In my last post I had discussed – why it helps to do an online competitor analysis of your competitors. In this post – I share with you some techniques you can use to get a competitor analysis done -
1. Competitor Website
Your competitor’s website is the best place to start your analysis, especially if you [...]
Tags: B2B marketing, Business to Business Marketing, Competitor analysis, knowing your competition, marketing strategy, PR strategy, Public Relation Methods
Posted by Merlin Francis on Mar 9, 2010 in
B2B PR & Marketing The advent of social media and the availability of content rich information has changed the way people buy and sell these days. Marketing itself has undergone a sea change with marketers engaging prospects on a more one-on-one basis. B2C companies quickly adapted to this change and have thrived on their new found closeness with their customers – but B2B companies are still not there. They need a more substantial solution to deepen their engagement with their prospects and customers which in turn will generate more business opportunities.
LeadForce1 a marketing automation2.0 solution which was launched today seems like the solution which will help B2B companies cope with the changing dynamics of B2B marketing.
Tags: B2B marketing, Business intelligence, Business to Business Marketing, intent, intent marketing, Lead generation, Lead Nurturing, LeadForce1, Marketing Automation, Marketing Automation2.0, marketing ROI, Public Relations, shorter sales cycles, Social Media
