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	<title>Merl&#039;s PR Speak &#187; effective marketing</title>
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		<title>Learning from your competitor &#8211; your first step towards marketing success</title>
		<link>http://ojoin.com/pr-speak/2010/03/learning-from-your-competitor-your-first-step-towards-marketing-success/</link>
		<comments>http://ojoin.com/pr-speak/2010/03/learning-from-your-competitor-your-first-step-towards-marketing-success/#comments</comments>
		<pubDate>Sat, 27 Mar 2010 08:51:16 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[my findings]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[Business to Business Marketing]]></category>
		<category><![CDATA[Competitor analysis]]></category>
		<category><![CDATA[effective marketing]]></category>
		<category><![CDATA[knowing your competition]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[PR moves]]></category>
		<category><![CDATA[PR strategy]]></category>

		<guid isPermaLink="false">http://ojoin.com/pr-speak/?p=452</guid>
		<description><![CDATA[




Getting a peek into your competitor&#8217;s online activities helps!


Marketing your business and its offerings to your target customers is critical to its success. Creating awareness about your business offerings is not an option but an absolute necessity for your survival as an entrepreneur.
You might already be aware of this truth, but where do you start? [...]]]></description>
		<wfw:commentRss>http://ojoin.com/pr-speak/2010/03/learning-from-your-competitor-your-first-step-towards-marketing-success/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>B2B Marketing and The Two-Phase Approach</title>
		<link>http://ojoin.com/pr-speak/2010/02/b2b-marketing-and-the-two-phase-approach/</link>
		<comments>http://ojoin.com/pr-speak/2010/02/b2b-marketing-and-the-two-phase-approach/#comments</comments>
		<pubDate>Sat, 20 Feb 2010 16:19:59 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[B2B PR & Marketing]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[Business to Business Marketing]]></category>
		<category><![CDATA[Demand generation]]></category>
		<category><![CDATA[effective marketing]]></category>
		<category><![CDATA[Generate leads]]></category>
		<category><![CDATA[Lead generation]]></category>
		<category><![CDATA[Lead Nurturing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing approach]]></category>
		<category><![CDATA[marketing campaigns]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[nurture leads]]></category>
		<category><![CDATA[PR strategy]]></category>
		<category><![CDATA[Public Relation Methods]]></category>

		<guid isPermaLink="false">http://ojoin.com/pr-speak/?p=424</guid>
		<description><![CDATA[In B2b companies, sales closures can take anywhere between 3 to 12 months and sometimes even more. Once potential prospects or leads are identified they may require nurturing. A relationship needs to be built between the company and its prospect customer to ensure, their solution is the prospect's first choice, when they finally decide to buy.

This is why it is essential to adopt a two phased approach when it comes to B2B marketing. Your B2B Marketing plan should ideally focus on generating leads in the first phase and nurturing them in the second phase. While the first phase is wider in its reach and more generic, the second phase of marketing should be customized to suit the needs of the lead you are trying to nurture.]]></description>
		<wfw:commentRss>http://ojoin.com/pr-speak/2010/02/b2b-marketing-and-the-two-phase-approach/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>iPitch : Apple&#8217;s Media Spin!!</title>
		<link>http://ojoin.com/pr-speak/2010/01/ipitch-apples-media-spin/</link>
		<comments>http://ojoin.com/pr-speak/2010/01/ipitch-apples-media-spin/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 17:40:42 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[PR Facts]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Apple iPad]]></category>
		<category><![CDATA[Apple iPhone]]></category>
		<category><![CDATA[Apple iPod]]></category>
		<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Business to Business Marketing]]></category>
		<category><![CDATA[effective marketing]]></category>
		<category><![CDATA[eye catching]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[PR moves]]></category>
		<category><![CDATA[PR professionals]]></category>
		<category><![CDATA[PR strategy]]></category>
		<category><![CDATA[Public Relation Methods]]></category>
		<category><![CDATA[Public Relation tricks]]></category>
		<category><![CDATA[Public Relations Strategy]]></category>
		<category><![CDATA[reinventing Public relations]]></category>
		<category><![CDATA[Steve Jobs]]></category>

		<guid isPermaLink="false">http://ojoin.com/pr-speak/?p=377</guid>
		<description><![CDATA[Over 6 Million coverages for its iPad is currently visible on the search engine of which more than 330,000 are mentions in blogs from all over...

Am I then surprised to hear a fellow tweeter tweet – “I would love to join the PR team of Apple – it is the easiest job on Earth.”

Looking at all the eyeballs Apple manages to get and all the tongues it sets rolling, I feel like agreeing with my tweet buddy. iPod, iPhone and now the iPad each outdid the other in terms of media coverage.]]></description>
		<wfw:commentRss>http://ojoin.com/pr-speak/2010/01/ipitch-apples-media-spin/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>When you should just go out and make a public announcement !</title>
		<link>http://ojoin.com/pr-speak/2010/01/when-you-should-just-go-out-and-make-a-public-announcement/</link>
		<comments>http://ojoin.com/pr-speak/2010/01/when-you-should-just-go-out-and-make-a-public-announcement/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 11:46:14 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[my findings]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[Business to Business Marketing]]></category>
		<category><![CDATA[effective marketing]]></category>
		<category><![CDATA[eye catching]]></category>
		<category><![CDATA[occasions for a press release]]></category>
		<category><![CDATA[PR strategy]]></category>
		<category><![CDATA[PR Tactic]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[Public Relation Methods]]></category>
		<category><![CDATA[Public Relation myths]]></category>
		<category><![CDATA[Public Relation tricks]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[reasons for press releases]]></category>
		<category><![CDATA[reinventing Public relations]]></category>
		<category><![CDATA[when should you issue a media release]]></category>
		<category><![CDATA[when should you issue a news release]]></category>
		<category><![CDATA[When to issue a press release]]></category>

		<guid isPermaLink="false">http://ojoin.com/pr-speak/?p=345</guid>
		<description><![CDATA[While most companies use press releases to announce their big moments, very few realize that press releases need not be restricted, to just the big moments but are more effective when used for all the significant moments in a company’s lifespan.

In this post I put down some of these obvious and not so obvious moments for your future reference. You can always add to this list depending on the needs of your company.

Since the opportunities of going public with a news update vary in each company – this list cannot and should not be treated as the end of all thought and discussion – but more as the beginning of one…

So here you go – Occasions and reasons for you to go out with a Press release…]]></description>
		<wfw:commentRss>http://ojoin.com/pr-speak/2010/01/when-you-should-just-go-out-and-make-a-public-announcement/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Use Social Media to Boost Online Christmas Sales</title>
		<link>http://ojoin.com/pr-speak/2009/12/use-social-media-to-boost-online-christmas-sales/</link>
		<comments>http://ojoin.com/pr-speak/2009/12/use-social-media-to-boost-online-christmas-sales/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 11:46:17 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[Word of mouth Marketing]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[ecommerce marketing]]></category>
		<category><![CDATA[effective marketing]]></category>
		<category><![CDATA[increasing Christmas sales]]></category>
		<category><![CDATA[marketing campaigns]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[PR strategy]]></category>
		<category><![CDATA[Public Relation Methods]]></category>
		<category><![CDATA[Referral marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[using social media]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[WOMM strategy]]></category>

		<guid isPermaLink="false">http://ojoin.com/pr-speak/?p=188</guid>
		<description><![CDATA[Social media is here to stay and the best way to use it - is to be a part of it. It is a humungous marketing force available out their – all you need to do is to win them over and help them market your offerings. The returns of this little investment is manifold and beyond ones apprehension.
]]></description>
		<wfw:commentRss>http://ojoin.com/pr-speak/2009/12/use-social-media-to-boost-online-christmas-sales/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>How to use &#8216;intent marketing&#8217; &#8211; to win a customer!!</title>
		<link>http://ojoin.com/pr-speak/2009/11/how-to-use-intent-marketing-to-win-a-customer/</link>
		<comments>http://ojoin.com/pr-speak/2009/11/how-to-use-intent-marketing-to-win-a-customer/#comments</comments>
		<pubDate>Sat, 14 Nov 2009 04:26:05 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[B2B PR & Marketing]]></category>
		<category><![CDATA[effective marketing]]></category>
		<category><![CDATA[intent]]></category>
		<category><![CDATA[intent keywords]]></category>
		<category><![CDATA[intent marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing campaigns]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[PR strategy]]></category>
		<category><![CDATA[PR Tactic]]></category>
		<category><![CDATA[Public Relation Methods]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Public Relations Strategy]]></category>

		<guid isPermaLink="false">http://ojoin.com/pr-speak/?p=125</guid>
		<description><![CDATA[In marketing and public relations, identifying the INTENT of a customer can give a whole new dimension to your campaigns and also bring you success since the campaigns are more informative and focused.

A regular marketing or PR plan focuses on creating mass awareness or creating an intent. While an intent driven marketing and PR plan focuses on reaching out to those who already have the 'intent' with the exact information they are seeking. 

A successful marketing/PR campaign would be one, that’s a mix of both these techniques. 

]]></description>
		<wfw:commentRss>http://ojoin.com/pr-speak/2009/11/how-to-use-intent-marketing-to-win-a-customer/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Successful Marketing is more about Creativity and less about Money!!</title>
		<link>http://ojoin.com/pr-speak/2009/11/successful-marketing-is-more-about-creativity-and-less-about-money/</link>
		<comments>http://ojoin.com/pr-speak/2009/11/successful-marketing-is-more-about-creativity-and-less-about-money/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 12:48:19 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[my findings]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Creative Branding]]></category>
		<category><![CDATA[effective marketing]]></category>
		<category><![CDATA[eye catching]]></category>
		<category><![CDATA[marketing campaigns]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[mass communication]]></category>
		<category><![CDATA[masses communication]]></category>
		<category><![CDATA[PR strategy]]></category>
		<category><![CDATA[Public Relation Methods]]></category>

		<guid isPermaLink="false">http://ojoin.com/pr-speak/?p=94</guid>
		<description><![CDATA[Often the point missed - is the fact that marketing is not so much about money as much about creativity. Its also a lot about getting across to the right people in a way that they remember to invest in your product or service.

A simple idea showcased differently make a brand stand out in the market place.

]]></description>
		<wfw:commentRss>http://ojoin.com/pr-speak/2009/11/successful-marketing-is-more-about-creativity-and-less-about-money/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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