How To Mend The Dent In Your Brand Image?
Today a case I would like to discuss in this post is that of the Ice cream major Haagen – Dazs’ entry into the Indian market last week.
The Company which is known for its premium International quality ice-creams has angered and been boycotted by many of its potential Indian customers even before it could make them taste their brand of ice-creams.
Considering that Haagen Dazs is such an established brand its surprising how this kind of obvious error went unnoticed by the marketing heads and strategists in the company. Or for that matter was overlooked or missed by those handling the marketing of the brand in India?
Let’s see how this could have been averted or handled a little differently without generating these anti-Haagan Dazs nationalist sentiments…
Tags: advertising, Brand Awareness, Brand image, Branding, Business to Business Marketing, Creative Branding, Genral Mills, Haagen Dazs, marketing campaigns, marketing strategy, mending brand image, PR strategy, Social Media, social media marketing, Word of mouth Marketing
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