Creating Brand Awareness the Google – Oops! The ‘Gogola’ way

This image is one of the best I have come across in recent times, not for the quality or aesthetics but purely for the messaging and what it implies in terms of marketing and PR.
Is there a learning we can draw from this image when it comes to practicing Marketing and PR?

Tags: B2B marketing, Brand Awareness, Branding, Gogola, Google, Marketing, masses communication, PR moves, PR strategy, PR Tactic, Public Relation Methods, Public Relation tricks, Public Relations