Posted by Merlin Francis on Mar 9, 2010 in
B2B PR & Marketing The advent of social media and the availability of content rich information has changed the way people buy and sell these days. Marketing itself has undergone a sea change with marketers engaging prospects on a more one-on-one basis. B2C companies quickly adapted to this change and have thrived on their new found closeness with their customers – but B2B companies are still not there. They need a more substantial solution to deepen their engagement with their prospects and customers which in turn will generate more business opportunities.
LeadForce1 a marketing automation2.0 solution which was launched today seems like the solution which will help B2B companies cope with the changing dynamics of B2B marketing.
Tags: B2B marketing, Business intelligence, Business to Business Marketing, intent, intent marketing, Lead generation, Lead Nurturing, LeadForce1, Marketing Automation, Marketing Automation2.0, marketing ROI, Public Relations, shorter sales cycles, Social Media
Posted by Merlin Francis on Nov 13, 2009 in
B2B PR & Marketing In marketing and public relations, identifying the INTENT of a customer can give a whole new dimension to your campaigns and also bring you success since the campaigns are more informative and focused.
A regular marketing or PR plan focuses on creating mass awareness or creating an intent. While an intent driven marketing and PR plan focuses on reaching out to those who already have the ‘intent’ with the exact information they are seeking.
A successful marketing/PR campaign would be one, that’s a mix of both these techniques.
Tags: effective marketing, intent, intent keywords, intent marketing, Marketing, marketing campaigns, marketing strategy, PR strategy, PR Tactic, Public Relation Methods, Public Relations, Public Relations Strategy
