Posted by Merlin Francis on Mar 9, 2010 in
B2B PR & Marketing The advent of social media and the availability of content rich information has changed the way people buy and sell these days. Marketing itself has undergone a sea change with marketers engaging prospects on a more one-on-one basis. B2C companies quickly adapted to this change and have thrived on their new found closeness with their customers – but B2B companies are still not there. They need a more substantial solution to deepen their engagement with their prospects and customers which in turn will generate more business opportunities.
LeadForce1 a marketing automation2.0 solution which was launched today seems like the solution which will help B2B companies cope with the changing dynamics of B2B marketing.
Tags: B2B marketing, Business intelligence, Business to Business Marketing, intent, intent marketing, Lead generation, Lead Nurturing, LeadForce1, Marketing Automation, Marketing Automation2.0, marketing ROI, Public Relations, shorter sales cycles, Social Media
Posted by Merlin Francis on Feb 20, 2010 in
B2B PR & Marketing In B2b companies, sales closures can take anywhere between 3 to 12 months and sometimes even more. Once potential prospects or leads are identified they may require nurturing. A relationship needs to be built between the company and its prospect customer to ensure, their solution is the prospect’s first choice, when they finally decide to buy.
This is why it is essential to adopt a two phased approach when it comes to B2B marketing. Your B2B Marketing plan should ideally focus on generating leads in the first phase and nurturing them in the second phase. While the first phase is wider in its reach and more generic, the second phase of marketing should be customized to suit the needs of the lead you are trying to nurture.
Tags: B2B marketing, Business to Business Marketing, Demand generation, effective marketing, Generate leads, Lead generation, Lead Nurturing, Marketing, Marketing approach, marketing campaigns, marketing strategy, nurture leads, PR strategy, Public Relation Methods
