Posted by Merlin Francis on Mar 9, 2010 in
B2B PR & Marketing The advent of social media and the availability of content rich information has changed the way people buy and sell these days. Marketing itself has undergone a sea change with marketers engaging prospects on a more one-on-one basis. B2C companies quickly adapted to this change and have thrived on their new found closeness with their customers – but B2B companies are still not there. They need a more substantial solution to deepen their engagement with their prospects and customers which in turn will generate more business opportunities.
LeadForce1 a marketing automation2.0 solution which was launched today seems like the solution which will help B2B companies cope with the changing dynamics of B2B marketing.
Tags: B2B marketing, Business intelligence, Business to Business Marketing, intent, intent marketing, Lead generation, Lead Nurturing, LeadForce1, Marketing Automation, Marketing Automation2.0, marketing ROI, Public Relations, shorter sales cycles, Social Media
Posted by Merlin Francis on Feb 13, 2010 in
B2B PR & Marketing The CXO forum sponsored by the Silicon Valley Association of Start-up Entrepreneurs was held recently in San Francisco. In today’s post I quote some excerpts of the presentation given by Srihari Kumar, CEO, LeadForce1. While his presentation was more focussed on the need for Marketing Automation and how companies can gain from this growing phenomenon, [...]
Tags: B2B marketing, B2B Marketing techniques, B2B online campaigns, B2B online marketing, Brand Awareness, Business to Business Marketing, LeadForce1, marketing campaigns, marketing strategy, techniques of Marketing
