Posted by Merlin Francis on Feb 20, 2010 in
B2B PR & Marketing In B2b companies, sales closures can take anywhere between 3 to 12 months and sometimes even more. Once potential prospects or leads are identified they may require nurturing. A relationship needs to be built between the company and its prospect customer to ensure, their solution is the prospect’s first choice, when they finally decide to buy.
This is why it is essential to adopt a two phased approach when it comes to B2B marketing. Your B2B Marketing plan should ideally focus on generating leads in the first phase and nurturing them in the second phase. While the first phase is wider in its reach and more generic, the second phase of marketing should be customized to suit the needs of the lead you are trying to nurture.
Tags: B2B marketing, Business to Business Marketing, Demand generation, effective marketing, Generate leads, Lead generation, Lead Nurturing, Marketing, Marketing approach, marketing campaigns, marketing strategy, nurture leads, PR strategy, Public Relation Methods
Posted by Merlin Francis on Dec 31, 2009 in
social media marketing I recently came across the 2009 Business Social Media Benchmarking study report by Business.com. The report is based on insights provided by nearly 3000 North Americans on their social media usage for promoting their Business.
The report brings forth some interesting revelations……..
To begin with, it shows a visible gap between social media channels used by companies to promote and popularize their business offerings and the channels used by people for searching or seeking business related information.
It also explains why certain social media channels work better than the others when it comes to using social media as business promotion tool.
Tags: B2B marketing, b2b social media tools, Business to Business Marketing, Marketing, podcasts, popular social media tools, PR strategy, Public Relation Methods, reinventing Public relations, social media marketing, social media tools, webinar
