Posted by Merlin Francis on Dec 3, 2009 in
social media marketing Blogging is an integral part of social media and the foundation of social media is based on mutual trust. It thrives on the trust we share with those we follow and those who follow us – friends, colleagues, acquaintances or even complete strangers with whom we manage to build online relationships. Using your personal credibility to influence people who rely or believe on your word, in exchange of cash or kind is definitely a breach of this trust.
Tags: B2B marketing, Blogger disclosure, Federal Trade Commission, Marketing, marketing campaigns, marketing strategy, Public Relation Methods, Social Media, Word of mouth Marketing
Posted by Merlin Francis on Nov 13, 2009 in
B2B PR & Marketing In marketing and public relations, identifying the INTENT of a customer can give a whole new dimension to your campaigns and also bring you success since the campaigns are more informative and focused.
A regular marketing or PR plan focuses on creating mass awareness or creating an intent. While an intent driven marketing and PR plan focuses on reaching out to those who already have the ‘intent’ with the exact information they are seeking.
A successful marketing/PR campaign would be one, that’s a mix of both these techniques.
Tags: effective marketing, intent, intent keywords, intent marketing, Marketing, marketing campaigns, marketing strategy, PR strategy, PR Tactic, Public Relation Methods, Public Relations, Public Relations Strategy
