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When you should just go out and make a public announcement !

Posted by Merlin Francis on Jan 22, 2010 in my findings

While most companies use press releases to announce their big moments, very few realize that press releases need not be restricted, to just the big moments but are more effective when used for all the significant moments in a company’s lifespan.

In this post I put down some of these obvious and not so obvious moments for your future reference. You can always add to this list depending on the needs of your company.

Since the opportunities of going public with a news update vary in each company – this list cannot and should not be treated as the end of all thought and discussion – but more as the beginning of one…

So here you go – Occasions and reasons for you to go out with a Press release…

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6

Publicizing Truth – Stranger Than Fiction!!!

Posted by Merlin Francis on Nov 23, 2009 in PR Facts

In the business of perception building – faking is often a given. From revolutionary products that promise to change the world to those who claim to reverse your aging process – we have seen and heard it all.
Have you ever stopped to think, why is it that most marketing professionals no matter which stream, nation or community they belong to suffer from this obsessive compulsive disorder?

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