Posted by Merlin Francis on Mar 9, 2010 in
B2B PR & Marketing The advent of social media and the availability of content rich information has changed the way people buy and sell these days. Marketing itself has undergone a sea change with marketers engaging prospects on a more one-on-one basis. B2C companies quickly adapted to this change and have thrived on their new found closeness with their customers – but B2B companies are still not there. They need a more substantial solution to deepen their engagement with their prospects and customers which in turn will generate more business opportunities.
LeadForce1 a marketing automation2.0 solution which was launched today seems like the solution which will help B2B companies cope with the changing dynamics of B2B marketing.
Tags: B2B marketing, Business intelligence, Business to Business Marketing, intent, intent marketing, Lead generation, Lead Nurturing, LeadForce1, Marketing Automation, Marketing Automation2.0, marketing ROI, Public Relations, shorter sales cycles, Social Media
Posted by Merlin Francis on Feb 6, 2010 in
Brand building In this era of social media, the NPS system can give a whole new meaning to marketing. Drawing your promoters to help you with the process of brand building by sharing their brand experiences with a larger audience can be a great add-on to any marketing strategy. This also increases the chances of turning the Passives into active Promoters.
I personally see the NPS system as a great value add for the PR and branding team of any company.
Tags: B2B marketing, Brand Awareness, Brand growth, Business to Business Marketing, Engaging your detractors, engaging your promoters, marketing campaigns, marketing strategy, Net Promoter, Net Promoter Score, Public Relations
