‘Intent -Driven’ Sales & Marketing Campaigns – The New B2B Buzz Word!
The advent of social media and the availability of content rich information has changed the way people buy and sell these days. Marketing itself has undergone a sea change with marketers engaging prospects on a more one-on-one basis. B2C companies quickly adapted to this change and have thrived on their new found closeness with their customers – but B2B companies are still not there. They need a more substantial solution to deepen their engagement with their prospects and customers which in turn will generate more business opportunities.
LeadForce1 a marketing automation2.0 solution which was launched today seems like the solution which will help B2B companies cope with the changing dynamics of B2B marketing.
Tags: B2B marketing, Business intelligence, Business to Business Marketing, intent, intent marketing, Lead generation, Lead Nurturing, LeadForce1, Marketing Automation, Marketing Automation2.0, marketing ROI, Public Relations, shorter sales cycles, Social Media
5 Ways – B2B Companies Can Use Social Media for Lead Generation & Lead Nurturing
The relevancy of social media for Business to Business (B2B) companies is a much debated subject. While B2B companies are opening up to the idea of participating in social media, by creating social profiles, writing blogs and engaging in micro-blogging etc. a lot is desired when it comes to using social media as an effective tool to forward their business interests or for securing, and nurturing quality leads.
Having worked with both B2C and B2B companies in the social media space, I strongly feel that the approach for both have to be significantly different – at least at the engagement level.
If you actually see how business prospects can be engaged on social media by B2B companies, the argument that social media is more relevant for B2B companies’ wins hands down
For the non-believers here’s how…….
Tags: B2B marketing, B2B Social, b2b social media Strategy, btob social media strategy, Business to Business Marketing, Lead generation, Lead Nurturing, marketing strategy, PR strategy, Social Media, social media marketing
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