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| Welcome to Next Generation
Online Marketing |
The barriers
to publishing online are so low now that it is very difficult
to know who can influence whom at any given point of time. There
are a number of online channels that can help in generating
buzz, sites like YouTube, MySpace and Digg have audiences in
the millions and are reachable at anytime. Buzz tracking is
a delicate activity as information can spread very quickly,
so the need to track what is being said, closely, has never
been greater.
OuterJoin’s Buzz Tracker enables the monitoring of circulated
messages like news/informational articles, blogs, podcasts,
videos, comments and reviews. This helps to take immediate action
to influence opinions, correct misconceptions, get feedback
for improvements, identify thought leaders, recognize kudos,
establish relationships, get critical insights about future
media spend and essentially understand what works and what doesn’t.
Buzz Tracking also provides details of potentially useful inputs
about industry trends on a regular basis. The market intelligence
thus gathered, will no doubt help in future strategic planning. |
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