The advent of social networking channels like My Space, Blogosphere; and conversational platforms like Online Forums, Podcasts; and 3D virtualization platforms like SecondLife have introduced several radically innovative marketing possibilities.

OuterJoin has merged traditional online marketing services like Search and Affiliate Marketing; with new innovative approaches like Proprietary Buzz Generation and Monitoring Techniques to create a truly integrated multichannel online marketing approach.

The synergy between channels resulting in an explosive output forms the cornerstone philosophy of this integrated approach.